In 2017, I was approached by Singin’ River Brewing Co. to create labels for a limited release Christmas series based on Die Hard. From then on, I continued to make labels for all of their subsequent beers, and it has been a blast working with them. I’ve generally tried to keep a consistent aesthetic for all of the releases, and incorporating more of an illustration approach most often feels like the natural fit. Skeletons and fictional characters have become the unofficial theme.